Monday, September 24, 2007
Stihl maker of Chainsaws takes a stand on big box dealers
I was paging through the Wall Street Journal this morning and saw this crazy add from Stihl. It blew my mind and really made me feel good. As a seller of high quality kayaks I have had to battle with my retailers to make them understand the depth of the commitment that CD has made to them as "specialty" retailers. We dont sell Big Box, our comp does and yet our retailers still feel the need to support them. Well finally here we have a major industrial and mainstream company standing up and saying no and not only that, doing it in a big way in huge one page ads in the Wall Street Journal. The Greenneck should take note.